♪ Uplifting electronic music ♪ ♪ Software is the heart
and soul of our products. It brings them to life,
shapes their personality, and defines their purpose. At Apple, we’ve always believed
it’s the deep integration of hardware and software that makes interacting
with technology intuitive, beautiful,
and a joy to use. iOS 7 introduced
a simplified design built on distinct layers,
smooth animations, and new colors. It redefined our design language
for years to come. Now, with the powerful advances
in our hardware, silicon, and graphics technologies, we have the opportunity
to lay the foundation for the next chapter
of our software. Today, we’re excited to announce
our broadest design update ever. Our goal is a beautiful
new design that brings joy and delight
to every user experience. One that’s more personal
and puts greater focus on your content, all while still feeling
instantly familiar. And for the first time,
we’re introducing a universal design
across our platforms. This unified design language creates a more
harmonious experience as you move between products, while maintaining the qualities
that make each unique. Inspired by the physicality
and richness of visionOS, we challenged ourselves
to make something purely digital feel natural and alive, from how it looks
to how it feels as it dynamically responds
to touch. To achieve this,
we began by rethinking the fundamental elements
that make up our software, and it starts with an entirely
new expressive material we call Liquid Glass. With the optical qualities
of glass and a fluidity
that only Apple can achieve, it transforms
depending on your content, or even your context, and brings more clarity
to navigation and controls. It beautifully refracts light
and dynamically reacts to your movement
with specular highlights. This material brings
a new level of vitality to every aspect
of your experience. From the smallest elements
you interact with to larger ones, it responds in real time
to your content and your input, creating a more
lively experience that we think you’ll find
truly delightful. Elements once considered
for rectangular displays have been redesigned
to fit perfectly concentric with the rounded corners
of the hardware. This establishes greater harmony
between our software and hardware, where thoughtfully
considered groups of controls, free up valuable space
for your content. Liquid Glass is translucent
and behaves just like glass in the real world. Its color is informed
by your content and intelligently adapts between
light and dark environments. And as a distinct functional
layer that sits above your app, the material dynamically morphs
when you need more options, or as you move between views. We’ve applied this same dynamic
nature across other experiences. Instead of taking over
your whole display, alerts appear
from where you tap. Context menus expand
into an easily scannable list. When you scroll, tab bars shrink to elevate
what’s in front of you, and they instantly come back
the moment you scroll up. Your entire experience
becomes more intuitive from navigating apps
to system experiences, like the Lock Screen, notifications,
and Control Center. App icons have been crafted with
multiple layers of Liquid Glass, and come to life in Light Mode,
Dark Mode, colorful new tints, or an all-new clear look. The new design extends
to the Dock, and even to your widgets,
giving you an entirely new way to personalize your experience. We’ve always cared deeply
about every detail of our software design, and it’s these moments
of beauty, craft, and joy that bring our products to life. Our new design blurs the lines
between hardware and software to create an experience that’s
more delightful than ever, while still familiar and easy to use. Today marks an exciting
and beautiful new chapter for our design. One that sets the stage for our next era
of our products, and how you interact with them
every day.