Sim Racing News 16/2025: Pimax Drops $2.5M on Motorsport Games—But Why?
AI-Generated Summary
In this week’s Sim Racing News from WromWrom, the focus is on Pimax’s strategic $2.5 million investment in Motorsport Games (MSG), potentially saving the company from NASDAQ delisting and securing the future of Le Mans Ultimate (LMU). Pimax now has a say in MSG’s management, sparking speculation about their long-term intentions in the sim racing market, where VR adoption is growing. Meanwhile, Raceroom offers free access to the Porsche 911 GT3 R on the Nordschleife until May 1, and iRacing rolls out a patch addressing graphical issues, performance tweaks, and unit conversion fixes. Asetek reduces prices for its "orange wheels" and Invicta Pedals by 20%, with an additional 5% off using code "WROMWROM." Fanatec launches the official Porsche Vision GT steering wheel, targeting Gran Turismo 7 players. Ready, Set, Sim partners with Simstaff for installation services in the US, Canada, UK, EU, and Japan, while Wave Italy expands into the US market. This investment may mark a turning point for MSG and LMU, ensuring their survival and growth amidst financial struggles.
📜 Full Transcript
Find out more right here, right now! Greetings Wromie! You’re watching
WromWrom, the channel sharing the joy of SimRacing and our regular news
roundup, our Weekly Sim Racing News! Thanks to all those who come here
often – especially those who subscribe, and even more our Patrons! My name is Serta
and I will be your host for this video. Pimax dropped a whole load of money
on Motorsport Games, and we’ll check out what this may mean in our feature news
segment today. But we’ve got a whole lot of other news to share with you, so… come along!
If you don’t want to go Easter Egg hunting (I know I don’t) you can spend the time driving the
Porsche 911 GT3 R (992) on the Nordschleife for free in Raceroom, as this will be possible
until May 1st in any game mode you want. Yet another patch dropped for the 2025 Season 2
of iRacing, fixing some small graphical issues, degrading the performance of damaged rear
wheels in the ARCA series significantly and eliminating a bug that gave you more
downforce with damaged aerodynamics on GT4s. And it seems iRacing got some engineers from
NASA, as they had to fix their conversion from metric to imperial and vice versa
in many cars and many situations. Asetek have dropped the prices for their “orange
wheels and Invicta Pedals with T.H.O.R.P. I” by 20%, an offer that as far as we can tell
will last until they are sold out of those. Don’t forget to use the code “WROMWROM” for a
further 5% drop in the total, which gives us a small commission. You can do that for anything
you want to buy from Asetek, by the way, not only for this offer. We’ve added a link to this
specific offer to the description of this video. Also, in a separate video, they warn the
tariff policy of the US government is making it difficult for them to price their products
for the US market in the future. For now, they say, they have stock within the USA
and are going to deliver from that stock, but the future may bring extreme prize
hikes, as the EU and Malaysia – two places where they build their products – have
been tariffed to over 20% in the recent past, while we all know China – their third place
for factories – has seen tariffs imposed on their exports to the USA of well over a 100%
To be clear, Asetek’s prices have not been raised for the rest of the world, and truth to be
told not even for the USA, but the US Government policy on tariffs means customers in the USA may
end up having to pay more for Asetek’s products. Ready, Set, Sim, the page that helps you plan
your simracing setup (see the link up there), is cooperating with Simstaff in
what they call “Simstillation”, where you can book simstaff to come to
you and install and tune the whole system. As far as we can see this service is available
in the USA and Canada, UK, EU and Japan. Prices are only available upon request, which makes sense
as everybody will have different wants and needs. Italian Company Wave Italy are
entering the US Market with their whole rig experience as well as
with their specific products. Fanatec have released their “CSL Elite
Steering Wheel Porsche Vision GT” (man, that’s a mouthful…) which shows a very specific
and unique design, I must say. It’s officially licensed, so a part of the 350 EUR/USD you
pay for it goes into recouping that license which I’m quite sure was not cheap. Fanatec are
positioning the wheel as ideal for Gran Turismo 7, which is clever as there are far more GT7
users than sim racers (hei, them’s the facts…). With 310mm in diameter, the
wheel is within the normal size, features a cast aluminium frame but not many
buttons. To each his or her own and of course there’s always button boxes.
The wheel comes with QR2 lite preinstalled and is compatible with
most if not all Fanatec wheelbases. The big news this week was surely Chinese
VR company Pimax dropping almost 2,5 million USDollar onto Motorsport Games by buying shares
at a premium prize that were not publicly traded and quite possibly owned by Motorsport Games
themselves. Premium prize means Pimax is paying more than the prize the shares had on NASDAQ.
While according to reports this is by far not enough to have a controlling share
– much less owning Motorsport Games, it not only ensures financing for Motorsport
Games and Le Mans Ultimate for a while, it also saves MSG from being delisted from
NASDAQ. Both are good things for them. It also means Pimax will be allowed to appoint
one person into Motorsport Games’ management team, which will be interesting for many reasons. One
of them will be if they want to put somebody of their own in there or keep the management
team intact (which companies seldom do), another will be which position they may
want to have some of their own sitting in. Finances? Communication? Operations? We
don’t expect they want to change the CEO, in part because it’s quite possible they would
not have the votes for that. And Stephen Hood has been able to save the company, pulling it out of
the precipice of insolvency over and over again. In our opinion it would be stupid to get rid of
him, as he quite seems to know what he’s doing. Now, we can only speculate as to why
Pimax has invested in Motorsport Games, and invested so heavily. While
we’ve reached out to Pimax, we either got “no answer” or “no comment”. They
are keeping their cards close to their chest. But we know they are aware that Sim Racing is one
of the few places where Virtual Reality has taken hold. While according to data available to us the
number of simracers using VR is not more than 10%, it’s more than the percentage of gamers using VR
in other niches. And as far as our information goes even more than in Sim Flying, the
other niche where VR is in heavy use. They may just want to keep
Le Mans Ultimate afloat, which one year after it came out has
developed into a good racing sim (at last), but it’s not as if it is the
only racing sim out there. Therefore, I tend more to the opinion
that they want to do more than that, that they want to be part of the decisions
Motorsport Games is going to take from now on. They want to put their mouth where their money
is, to change the saying for this particular case. And LMU and MSG where the easiest targets to
enter the world of sim racing, as most other studios are already owned by third companies
(Raceroom’s former Sector3 by KW and Assetto Corsa’s Kunos by 505 Games, for example) or are
financially afloat and therefore quite happy to keep their independence (Automobilista
2’s Reiza or Beam.ng as two examples). This may be the beginning of a takeover
by Pimax or just a strategic investment that will ensure Pimax a place
at the table of where LMU and any further racing sims by MSG are going.
We don’t know and Pimax are not telling. In any case, it’s good news for the future of LMU,
a sim that is gaining users the better it gets. This will give Motorsport Games about
half a year time to continue their path to healthier finances, after the former
management messed it up so royally.
[ad_2]