What we learned from the 2025 Mobile World Congress

What we learned from the 2025 Mobile World Congress

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Summary (100 words):

The Mobile World Congress (MWC) in Barcelona showcased cutting-edge tech from global giants. Huawei’s triple-fold Mate XT, with 6M pre-orders in China, highlighted China’s push into Europe amid US market restrictions. Samsung and others displayed flexible screens, like foldable gaming devices and portable monitors. AI dominated, with Google’s Gemini offering real-time visual advice and Honor’s AI agent handling tasks like restaurant bookings. Deepfake detection tools also emerged, promising rapid fake video identification. Meanwhile, London-based Nothing stood out with transparent-design phones, focusing on productivity over AI hype. MWC 2024 underscored AI’s rise and flexible hardware, but questions remain about real-world utility.

(Word count: 100)

📜 Full Transcript

[Music] we’re here at the Mobile World Congress mwc in Barcelona now with the entire phone ecosystem now valued into the trillions this is a prime location for big companies to make deals and show us their latest products [Music] as usual there’s impressive Hardware on display camera phones gaming phones pink phones not stealing it and for fans of a folding phone huawei’s latest offering this is the Huawei mate XT described as a triplefold phone it’s already had 6 million pre-orders in China but at the moment there are no plans to release it in Europe one of the reasons why you’re seeing such a big push from the Chinese manufacturers here in Barcelona is because they see Europe as a tremendous opportunity they’re effectively locked out of the US market so Europe which is an affluent Market uh a market that’s very engaged with technology is very attractive Samsung display also brought some flexible screen Concepts to the show like this folding switch style gaming device and how about this for a Google Gadget briefcase which is also a foldable portable monitor but there was one clear Flex at this year’s mwc and that’s AI specifically agentic AI the technology designed to make our smartphones even smarter consumers are you know they’re telling us what they want from AI Gemini where can I get a coffee at the mwc stand and straight away all the places I can go we took a view that we wanted to not only bring to our pre premium devices but right across the suite of our devices so everybody has the opportunity to use it experience [Music] it over on Android Avenue it’s all about how gini’s live video feature allows a user to ask AI for advice based on what it sees even what color to paint your pottery that looks awesome is it made of clay I think it is in fact and I’m trying to figure out how to color it do you see these color swatches in front of me with Gemini what we’ve done is we’ve integrated it deeply with Android so it’s accessible in a really simple way what that means for consumers is that you can get the help you need when you want it and how you want it to get that Mediterranean feel I’d suggest looking at the blue or the olive green swatches those colors remind me of the sea and Landscapes there that really means the ability for Gemini to see the world and hear the world the way that you do we’ve integrated that capability directly into the product which allows it to do a lot more for you honor also uncovered their AI agent can you book me a restaurant for three people 8:00 p.m. tonight and nearby capable of checking your calendar traffic data and restaurant availability to help you make a reservation in one seamless step as AI gets smarter distinguishing real from fake is getting harder too I’ve tried my hand at a deep fake quiz are you nervous a little bit oh I like when you’re are nervous so start detection and let’s see have I got it right oh no it’s not AI generated sorry Honor’s deep fake detection tool is already available in China but will roll out globally in April it can detect the fake video within 6 seconds and do you have to do anything to the algorithm bringing it to a new market oh yeah of course because every time we we train our model to identify those defects so we need a really big data set comprising like millions of videos and images in the midst of tech Giants there are also the smaller firms Keen to build a [Music] following London base nothing showcasing their semi-transparent nothing phone 3A and 3A Pro we’re all about offering something different I think with design particularly were able to offer that and stand out from the crowd and is that something you find that customers value because this year seems to be all about AI agents you’re probably the first person I’ve spoken to about design yeah and I think people are talking about AI a lot and actually it’s a lot of buzzwords but actually what is that offering the the user so yeah we are concentrating on design we’ve upgraded camera on these two new phones 3A and 3A Pro but also on this new phone there’s something called essential space which is a kind of a different outlook on AI it’s about productivity decluttering your [Music] phone and so ends another mwc and while much of it might look like fun in Games events like this can give an indication of what tech companies think is the next big thing the question is will it work and just how useful will it really be I’m exhausted

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